At Goroka we’ve been working with normal people for years, people who are not professionals in communication, who allow us to naturally show the essence of our productions. Together with Proximity we have created for Danone a campaign in which we show mothers and fathers who, even though they’ve had children, have not given up their passion.
Not only did they decide to be fathers and mothers, they also became the heroes and heroines of their own lives. They can’t fly, nor do they have superpowers, they simply live life as they always have done: with passion.
Turning your biggest fear into your own therapy and transforming it into what unites your family. Pass on to your daughter a love of nature and show her that self-improvement is in her own hands.
Putting a child in front of a camera is never easy, but thanks to their naturalness and innocence, they are better than any actor.
Bernat Sampol, filmmaker
When your passion becomes your profession and your daughter doesn’t paralyze your life, but instead becomes part of it.
A passion, a family tradition. Growing up in a kitchen and getting to know the smells and flavours from early on. Passing on to your daughter what your mother showed you, and showing her that if she wants to, she can do it.