OMD commissioned the branded content for HP with the Moto GP rider Pol Espargaró.
After Espargaró’s experience and career, we could show to perfection the versatility and mobility of the product, and create promotional pieces and the short documentary, Break the Rules.
HP promotional video Break the Rules
Mixing extreme sport and speed, we want the Project to transmit adventure. We wanted to show the adversity implied in facing the limits set by nature.
Santi Baró, filmmaker
HP promotional video Break the Rules
The finish line is not at the end of the road, it’s within all of us. Limits don’t exist, they are in our minds.
Working with Pol was incredible. He really got involved in the filming.
Guille Cascante, director
HP promotional video Break the Rules
If you want to achieve something you have to fight for it, go after it and that’s not easy.
Pol Espargaró, Moto GP rider
Short Documentary Break the Rules
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