James Casey

This creative director is a born storyteller: nothing interests him more than a tiny starting point from which he can build a gigantic castle. Born in British Hong Kong and an adopted New Yorker, Casey made the leap to another continent to continent at the turn of the millennium.

He worked for MTV, Condé Nast and McCann Erickson, and in 2010 launched his editorial project, Swallow Magazine, a cult publication on the relationship between food, cities and cultures.

In addition to developing content for brands (Uniqlo, Audi), his creative side is completed as a director (Channel Four, Nowness, The Atlantic, Time), filmmaker (“El Afilador”) and cultural correspondent (BBC World Service, Vice).

Obsessive and exquisite with details, his profile brings together the best of both worlds: New York’s energetic pragmatism and British irreverence and humour.

“The meaning of breakfast” - Short film for NOWNESS. Audi/BBH Barcelona.
“Why wine?” - Short film for NOWNESS.
"Al Pastor" - Campaign. Taquería El Farolito.
"Visit Britain" - Multi-platform campaign. British Tourism Board.
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