Break the rules, because they’re not yours – they are from others

OMD commissioned the branded content for HP with the Moto GP rider Pol Espargaró.
After Espargaró’s experience and career, we could show to perfection the versatility and mobility of the product, and create promotional pieces and the short documentary, Break the Rules.

Rompe las reglas
Agency OMD
Client HP

HP promotional video Break the Rules

Mixing extreme sport and speed, we want the Project to transmit adventure. We wanted to show the adversity implied in facing the limits set by nature.

Santi Baró, filmmaker

HP promotional video Break the Rules

Santi Baró and Guille Cascante during shooting

The finish line is not at the end of the road, it’s within all of us. Limits don’t exist, they are in our minds.

Working with Pol was incredible. He really got involved in the filming.

Guille Cascante, director

Guille Cascante and Pol Espargaró during shooting

HP promotional video Break the Rules

If you want to achieve something you have to fight for it, go after it and that’s not easy.

Pol Espargaró, Moto GP rider

Short Documentary Break the Rules

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